02
Peloton
2016-18
Company:
Peloton
Release Date:
2016-18
Team:
Sprintray NanoCure | High Speed Post Processing
We approached FlowBank’s redesign with a simple goal — to make the experience feel smooth, modern, and trustworthy. Nothing flashy, nothing over-designed. Just a clean, intuitive interface that made sense from the first click.
We started by learning how their users actually navigate and interact. What they care about, what confuses them, and what makes them feel in control. That research shaped everything — from layout decisions to small interface behaviors.
The concept of “flow” came naturally. We wanted users to move through the site without friction. That idea showed up in small ways: how the menu opens, how buttons respond, how pages transition. Every detail was designed to feel calm and fluid.
Contributions:
System Architecture: Partnered with Engineering to translate complex mechanical, optical, and thermal requirements into a compact, production-ready form through iterative volume studies and physical mockups.
Integrated CAD Development: Managed ID geometry within the master engineering model, using a flexible workflow to accommodate supply chain unpredictability and rapid component swaps without compromising design intent.
Ergonomics & Refinement: Developed the final surfaces and refined user interactions through functional and aesthetic prototyping.
Feature Ownership: Led the design of key hardware touchpoints and functional elements, including the drawer handle, touchscreen, I/O ports, and the louvered venting system.
Stakeholder Alignment: Used continuous visualization and rendering to resolve aesthetic and functional issues, keeping stakeholders aligned without slowing technical progress.
Manufacturing & CMFG: Managed aesthetic aspects of DFM and the CMF strategy, challenging vendors to improve part consistency, dimensional accuracy, and finish.
Packaging and Unboxing: Designed the full packaging suite, including hero packaging, labeling, protective materials, and quick-start guides to ensure an intuitive unboxing experience.
