KAROO

KAROO

07

Hammerhead

2024

Hammerhead Karoo | See The Road Ahead

Hammerhead Karoo | See The Road Ahead

Karoo is Hammerhead's flagship head unit, serving as the command center for high performance cycling. This Gen 3 evolution combines the responsiveness of a smartphone with a rugged architecture that is 30% lighter than previous models.  The 3.2-inch Gorilla Glass touchscreen is custom-treated to work in wet conditions, while tactile buttons provide reliable control while wearing gloves. With a powerful 2.0 GHz quad-core processor and multi-band GNSS, Karoo delivers 35+ hours of battery life and precise navigation. Weather-proof (IP67) and deeply integrated with the SRAM AXS ecosystem, it ensures reliable real-time data tracking and intelligent routing.

Karoo is Hammerhead's flagship head unit, serving as the command center for high performance cycling. This Gen 3 evolution combines the responsiveness of a smartphone with a rugged architecture that is 30% lighter than previous models.  The 3.2-inch Gorilla Glass touchscreen is custom-treated to work in wet conditions, while tactile buttons provide reliable control while wearing gloves. With a powerful 2.0 GHz quad-core processor and multi-band GNSS, Karoo delivers 35+ hours of battery life and precise navigation. Weather-proof (IP67) and deeply integrated with the SRAM AXS ecosystem, it ensures reliable real-time data tracking and intelligent routing.

Company:

Company:

Hammerhead

Release Date:

Release Date:

2024

Team:

Team:

Evan Huggins

Evan Huggins

Aidan Doan - ID

Aidan Doan - ID

Nicolas Rengifo - ME

Nicolas Rengifo - ME

My Role | Contributions

Design Research & ID Strategy: Analyzed legacy models, user insights, competitor benchmarks, and performance lifestyle trends to establish a strategic framework guiding the product language evolution.

Vision & Aesthetic Development: Developed five distinct, fully detailed design concepts anchored around targeted user personas to evaluate component layout, styling, market alignment, cost, and manufacturability.

Stakeholder Alignment: Aligned remote teams on the styling direction, utilizing high-fidelity renderings and XR visualizations to facilitate design reviews and resolve functional conflicts.

Manufacturing & CMFG: Synthesized team feedback into a finalized surface model and CMFG document, delivering a unified handoff package that defined the final master design reference for engineering development.

Design Leadership & Mentorship: Directed concept detailing and asset creation, ensuring output from junior teammates maintained alignment with the design strategy and product language vision.

Image: Isaac James