07
Hammerhead
2024
Company:
Hammerhead
Release Date:
2024
Team:
Sprintray NanoCure | High Speed Post Processing
Soma isn’t just a skincare brand — it’s a philosophy of slowing down. But when it came to their first TV commercial, they needed more than beauty shots.
They wanted meaning.
Our brief was to craft a short film that expressed “ritual over routine” — something you feel, not just watch.
We led with story. Not scripts, but sensations.
The concept followed a single day in the life of three women — different cities, different lives, but bound by one gentle habit: taking a moment to care for their skin, and themselves.
There was no dialogue. Just movement, light, breath.
Contributions:
System Architecture: Partnered with Engineering to translate complex mechanical, optical, and thermal requirements into a compact, production-ready form through iterative volume studies and physical mockups.
Integrated CAD Development: Managed ID geometry within the master engineering model, using a flexible workflow to accommodate supply chain unpredictability and rapid component swaps without compromising design intent.
Ergonomics & Refinement: Developed the final surfaces and refined user interactions through functional and aesthetic prototyping.
Feature Ownership: Led the design of key hardware touchpoints and functional elements, including the drawer handle, touchscreen, I/O ports, and the louvered venting system.
Stakeholder Alignment: Used continuous visualization and rendering to resolve aesthetic and functional issues, keeping stakeholders aligned without slowing technical progress.
Manufacturing & CMFG: Managed aesthetic aspects of DFM and the CMF strategy, challenging vendors to improve part consistency, dimensional accuracy, and finish.
Packaging and Unboxing: Designed the full packaging suite, including hero packaging, labeling, protective materials, and quick-start guides to ensure an intuitive unboxing experience.
