07
Hammerhead
2024
Hammerhead
2024
My Role | Contributions
Design Research & ID Strategy: Analyzed legacy models, user insights, competitor benchmarks, and performance lifestyle trends to establish a strategic framework guiding the product language evolution.
Vision & Aesthetic Development: Developed five distinct, fully detailed design concepts anchored around targeted user personas to evaluate component layout, styling, market alignment, cost, and manufacturability.
Stakeholder Alignment: Aligned remote teams on the styling direction, utilizing high-fidelity renderings and XR visualizations to facilitate design reviews and resolve functional conflicts.
Manufacturing & CMFG: Synthesized team feedback into a finalized surface model and CMFG document, delivering a unified handoff package that defined the final master design reference for engineering development.
Design Leadership & Mentorship: Directed concept detailing and asset creation, ensuring output from junior teammates maintained alignment with the design strategy and product language vision.







Image: Isaac James


