06
Perspective Robotics
2021
Company:
Perspective Robotics
Release Date:
2021
Team:
Sprintray NanoCure | High Speed Post Processing
Instead of a glossy ad, we created a series of playful, absurd 12–20 second clips designed to hook attention in under 2 seconds.
We mixed physical comedy, ASMR sound design, and chaotic edits — a nod to internet culture without mimicking it. Every shot had purpose. Every second mattered.
Contributions:
System Architecture: Partnered with Engineering to translate complex mechanical, optical, and thermal requirements into a compact, production-ready form through iterative volume studies and physical mockups.
Integrated CAD Development: Managed ID geometry within the master engineering model, using a flexible workflow to accommodate supply chain unpredictability and rapid component swaps without compromising design intent.
Ergonomics & Refinement: Developed the final surfaces and refined user interactions through functional and aesthetic prototyping.
Feature Ownership: Led the design of key hardware touchpoints and functional elements, including the drawer handle, touchscreen, I/O ports, and the louvered venting system.
Stakeholder Alignment: Used continuous visualization and rendering to resolve aesthetic and functional issues, keeping stakeholders aligned without slowing technical progress.
Manufacturing & CMFG: Managed aesthetic aspects of DFM and the CMF strategy, challenging vendors to improve part consistency, dimensional accuracy, and finish.
Packaging and Unboxing: Designed the full packaging suite, including hero packaging, labeling, protective materials, and quick-start guides to ensure an intuitive unboxing experience.
