04
Peloton
2020
Company:
Peloton
Release Date:
2020
Team:
IP:
Hammerhead Karoo | See The Road Ahead
System Architecture: Defined the core product layout and design strategy through intensive competitor analysis, field research, and 2D/3D ideation.
Integrated CAD Development: Developed the primary volumes and product envelope, ensuring the internal mechanical stack and multi-band GNSS technology were accommodated within a streamlined form.
Ergonomics & Refinement: Refined the device’s physical interactions and mounting logic through rapid prototyping to ensure ease of use for both professional and enthusiast cyclists.
Feature Ownership: Led the development of key touchpoints and aesthetic components, including the 3.2-inch interface housing and the tactile button configurations.
Stakeholder Alignment: Utilized high-fidelity XR visualizations and renders across multiple locations to maintain creative alignment and facilitate internal reviews.
Manufacturing & CMFG: Developed comprehensive CMFG strategies to define the visual identity and material selection for the next generation of Hammerhead hardware.
ID Strategy & Mentorship: Directed the creative workflow and mentored junior design staff, ensuring the final concepts were technically feasible and aligned with the brand’s long-term trajectory.
