GOAL GEAR

GOAL GEAR

05

X-Bionic / Puma

2020

PUMA x X-BIONIC | Swiss National Team Kit

PUMA x X-BIONIC | Swiss National Team Kit

This collaboration was a strategic partnership uniting X-BIONIC’s innovative textile patents and advanced construction with PUMA's brand scale and global reputation. The project utilized circular knitting technology to create a seamless garment, enabling the integration of unique, highly functional patented textile architectures that are impossible to achieve with traditional cut-and-sew methods. By integrating 14 patented functions, the design addressed requirements for extreme durability and physiological optimization. These textile technologies regulate thermal comfort and airflow by using hydrophilic and hydrophobic yarns to strategically direct moisture to zones for collection or evaporation. Additionally, specific knit patterns are strategically oriented to facilitate unrestricted movement and comfort during sport.

This collaboration was a strategic partnership uniting X-BIONIC’s innovative textile patents and advanced construction with PUMA's brand scale and global reputation. The project utilized circular knitting technology to create a seamless garment, enabling the integration of unique, highly functional patented textile architectures that are impossible to achieve with traditional cut-and-sew methods. By integrating 14 patented functions, the design addressed requirements for extreme durability and physiological optimization. These textile technologies regulate thermal comfort and airflow by using hydrophilic and hydrophobic yarns to strategically direct moisture to zones for collection or evaporation. Additionally, specific knit patterns are strategically oriented to facilitate unrestricted movement and comfort during sport.

Company:

Company:

X-Bionic / Puma

Release Date:

Release Date:

2020

Team:

Team:

Marc Ruckstuhl (Graphic Design)

Marc Ruckstuhl (Graphic Design)

Hsin-Chen Hotz Wang (Graphic Design)

Hsin-Chen Hotz Wang (Graphic Design)

IP:

IP:

My Role | Contributions

My Role | Contributions

Advanced 3D CAD: Developed high-fidelity 3D CAD models of technical garments and their corresponding textile patent zones, preserving design intent from digital concept to industrial circular knitting.

2D CAD - Techpack: Authored comprehensive techpacks and 2D CAD layouts for production. Partnered with textile engineers to manage the precision placement of textile patent zones, logos, graphics, and required FIFA regulatory markings, balancing aesthetic integration between PUMA  and X-BIONIC’s distinct design perspectives and complementing Swiss National identity.

Animation - Rendering: Developed hi-fidelity animations and renderings to communicate the kit’s technology details—such as the ThermoSyphon® and 3D Bionic Sphere®. Produced visualizations to demonstrate award-winning technology to international stakeholders at PUMA and the Swiss Football Association.

CMFG: Defined the Color, Material, Finish, and Graphics (CMFG) strategy, balancing high-visibility Swiss branding with the varied aesthetics of functional knit textures. Collaborated with product managers and production partners to ensure color consistency and finishing processes.

Cross-Functional Integration: Collaborated with product managers, graphic designers, and marketing managers to develop visual assets and presentations for trade shows, exhibits, and sales events.